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The web site jollydogwalkerbrighton.co.uk states the following, "Friendly, professional and reliable." I noticed that the website also said " Professional dog walking in Brighton and Hove." They also said " Registered and fully Insured Dog Walking in Brighton and Hove. We pick your dog up from your home and offer long walks, normally on the South Downs. We always try, where practical, to walk dogs off the lead to give them the most fun and exercise possible. Walks are typically an hour and a half from when we arrive at the exercise area and we go whatever the weather. We are a team of highly exper." The meta header had dog walking brighton as the first optimized keyword. This keyword is followed by dog walking, dog walker brighton, and dog walker which isn't as important as dog walking brighton. The other words jollydogwalkerbrighton.co.uk used was cat feeding. brighton is included but might not be viewed by web engines.